Marketing Fulfilment & Events Executive

 

Main characteristics

Location

Southam, Warwickshire

Company

Micheldever Tyre Services Ltd

Employment type

Permanent

Category

Marketing

Job summary

Micheldever Tyre Services is looking for a highly organised Marketing Fulfilment & Events Executive to manage the content displayed on LCD screens that supports current campaigns. Ensure our Protyre Autocare centres and independent retailers have the merchandise and point of sale (POS) that they need, whilst also maximising our presence at third-party (and internal) events. Manage stock levels, work with third-party suppliers and develop processes that ensure a seamless and efficient service whilst also responsible for maintaining the database of how independents use marketing funds.

Reporting to the Head of Channel, the successful candidate will:

* Develop an annual Events Plan that clearly articulates how the business objectives (for Brand and Sales/Account Managers) will be delivered by a costed, resourced and time lined set of marketing events. This plan to be sold into the internal stakeholders, and then delivered to time, budget and to all pre-agreed KPIs

* Supporting a range of third-party and MTS/Protyre events: event selection, objective setting, venue contract management, customer invitations, subject matter expert content development, stand set-up, coordination of stand management, attendee preparation, the invited customer process, management of lead logging, communication in the lead-up and post event, and lessons learnt analysis

* Provide insights to the wider team on opportunities within the events market, making recommendations on new events

* Effective management and reporting, providing regular updates for the wider business on the event calendar and merchandise catalogues, KPI summaries and input to reporting packs

* Collaborative working with fellow Marketing Managers/Executives

About you

You will come from an administrative or marketing background from either the retail or wholesale sector within a fast-paced environment. Advanced knowledge of using Microsoft Office: Word, Excel and PowerPoint. You will be highly organised with strong multi-tasking capabilities. Good eye for detail/deadline dates and the ability to effectively prioritise and execute tasks.

An understanding of the automotive industry and/or Tyre market from a consumer/trade perspective would be an advantage but not essential.

Why join Micheldever?
The Micheldever Group began over 50 years ago as a small part-time venture, offering car servicing and tyres to its local neighbourhood. From these humble beginnings we have grown to become one of the UKs largest wholesaler, distributor, and retailer of tyres, selling close to seven million tyres nationwide annually nearly a quarter of the total UK market. We do this as both a B2B wholesaler and D2C retailer through our new Protyre co uk website and 184 wholly owned centres branded as Protyre Autocare, whilst also providing MOTs and mechanical services.

Our business now has over 2,500 Employees. Headquartered in Micheldever Station, near Winchester, our teams are based right across the UK from Southam (near Coventry) to Chepstow, Halifax, Airdrie, Bury St Edmunds, Walsall, Haydock, Ashford, Nottingham, Exeter, Washington, and Greenford (West London) and this role within our Marketing Team supports a hybrid working approach with c.2-3 days a week within one of our offices (either in Southam or Micheldever), with regular visits to Protyre Autocare and independent/franchised dealers across the UK, plus at least quarterly get-togethers with Marketing colleagues in another UK location.

This is a pivotal period for the business, with the recent hiring of a Board-level Group Marketing Director, demonstrating that marketing has become a more inuential and strategic function within the business with a more data-driven, insight-led, omni-channel approach to marketing activity and a desire to attract new customers into the sales funnel whilst developing and maintaining the best possible customer experience across all channels. This has led to a restructuring of the Marketing Team with the creation of this role bringing together two separate B2B/D2C marketing teams into one and instigating a more matrix structure with clear focus and accountabilities for all. Critically it is accepted that the Marketing team are intrinsic to the execution of our strategy

What we offer:
We are committed to recruiting, retaining and developing individuals who demonstrate the ambition and drive to develop within our business. Benefits include a competitive market salary, hybrid working, a career development pathway, and the opportunity to work within a fast-moving, growing business alongside high calibre marketers who will help you develop your existing skills. We also offer employee discounts on servicing, MOT and tyres. Finders fee, Life Insurance, Pension, a great variety of Retail vouchers, Staff Rates, Eye Care Vouchers, Buy/Sell Holiday option, Flu Jab, Employee Assistant Program, Long Service Recognition, Enhance Maternity and Paternity payments, Cycle to Work, Charity Match