Content Marketing Manager

 

Main characteristics

Location

Hemel Hempstead, Hertfordshire

Company

Hollywood Bowl

Salary

£40000/annum plus 10% bonus & great benefits

Employment type

Permanent

Category

Marketing

Job summary

Are you an experienced content creator with both creative flair and commercial acumen?

Do you have a passion for championing the customer and using insights to drive customer experience improvements across the customer journey?

Are you looking to join a business that is financially stable with very exciting expansion plans?

If so, then look no further!

The Why...

Join Hollywood Bowl Group as our Content Marketing Manager, in return you'll get:

10% annual performance bonus
Access to our Electric Vehicle scheme
22 days holiday + additional days with length of service
50% off food when you are working in centres
Optional pension plan
Ongoing training and development with access to development programmes and apprenticeship schemes
Free games vouchers every month
30% discount off food and drink for you and up to five friends
Access to our Employee Assistance Programme (EAP) for you and your family

Opportunity to join our healthcare cash plan
Financial long service awards
A £15 donation to Barnardo's when you complete your induction
Enhanced maternity, paternity, adoption, and shared parental leave benefits
The What...

Our Content Marketing Manager sits in our Marketing team and is based at our Support Centre in Hemel Hempstead with the option to work from home one day per week, and occasional travel to our centres required.

The responsibilities of the Content Marketing Manager include:

Planning developing and implementing the content strategy ensuring best practice across all content
Auditing and inventory of current content across all channels, including gap analysis and recommendations and using a scorecard system to understand if content is readable, useful, on brand, accurate and other specific metrics, what, why, how etc
Creating content for all channels on and offline and across the customer journey, including user needs analysis
Managing content management processes and systems, including the Digital Asset Management (DAM) system to effectively manage all content including review, refresh and removal dates
Information architecture, tagging framework, content tools, software and processes, back-up and archiving, analytics configuration, content budgeting, content taxonomy structure and meta data, content pillars and themes to support brand positioning and channel objectives
Optimisation of content by channel, including website, mobile, for SEO, advertising channels, in centre screens, and for accessibility etc
Manage all photo and video production, including selection and management of agencies and models, across all customer segments and for use across all channels
Ensure content links back to brand strategy and supports the strategy of the relevant channel

Monitor, measure and analyse the effectiveness of content across customer segments and channels, feeding insights back into the business
Manage CMS for in-centre screen content, including merchandising, dayparting
Manage the Conqueror system for content on in-centre tablets and over lane screens, driving for brand consistency across centres
Leading on content innovation, supporting the business to stay ahead of trends

Liaise with other members of the Marketing team to coordinate activity and deliver integrated campaigns in line with the national retail calendar
To be successful, you'll have:

Both creative flair and commercial acumen
Proven experience in similar digital role within a fast paced, commercially focused e-commerce business
A strong understanding of current content marketing concepts, strategy, and best practice
A good knowledge of marketing asset creation and management
Experience working with digital marketing channels
Strong communication skills with the ability to influence stakeholders

A passion and track record for working with and managing creative, design and media production agencies

Experience of using CMS tools and budget management
Sound understanding of third-party analytics platforms including Google Analytics
Full driving licence and access to own vehicleThe Who...

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.

Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.

Now with 71 centres across the UK, operating under the Hollywood Bowl and Puttstars brands, we're proud to be ambitious market leaders in experiential family entertainment.

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company

Benefits: plus 10% bonus & great benefits