Main characteristics
- Location
- Manchester, Manchester
- Company
- The Portfolio Group
- Salary
- £30000 - £36000/annum
- Employment type
- Permanent
- Category
- IT
Job summary
Want to work in one of Manchester's most vibrant, fast-growing tech businesses? My client an award-winning people management software company that is growing each year, with newly opened offices in Canada, New Zealand and Australia are looking for an experienced and well-rounded Paid Search Manager!Due to the genuine growth of the performance marketing team, an exciting new role is available for a passionate, analytical, and highly organised Paid Search Manager.
Day-to-Day Responsibilities:
Manage the planning, building, and reporting of multiple PPC accounts across UK, Canada and Australia through Google Ads and Microsoft Ads.
Perform detailed analyses of campaign performance and propose and action optimisations.
Take a measured approach to implementing new and current features; Take a test and learn approach to effectively implement automated bid strategies, match types, performance max, RSA best practice, etcetera.
Design impactful CRO tests with the support of in-house web developers. Create, analyse, and action conversion rate optimisation tests.
Support stakeholders with troubleshooting and improving the quality of conversion data fed into marketing platforms.
Collaborate with the wider marketing team to set new campaign initiatives live for your respective channel(s).
Work with the Paid Media Manager and Head of Performance to reach channel growth targets.
What you bring to the Team
3+ years of experience managing lead gen PPC campaigns with large monthly budgets.
Strong working knowledge of Google Ads, Microsoft Ads, Google Analytics and Excel.
Able to propose long-term strategies and create long-term testing plans related to PPC account growth.
A strong understanding of audience targeting and experience with the practical application to marketing campaigns, preferably using 1st party data.
Experience conducting fair AB tests and conducting PPC account optimisations on a large scale.
A desire to improve efficiency of processes; interested in learning and adopting tools such as Data Studio, Supermetrics, and new AI tools in 2023.
The enthusiasm to keep abreast of industry changes. Possess the ability to adapt to how new developments may impact account management and best practice.
Employee Benefits:
25 days' holiday, plus bank holidays.
Day off on your birthday.
Perkbox discounts.
Holidays increase after 2 and 5 years' service.
Pension Plan and Life Insurance.
Access to Employee Assistance Programme.
Company incentives, access to discount schemes.
Profit share scheme
P(phone number removed)CCR
INDMANS
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