Sales & Marketing Manager

 

Main characteristics

Location

Tyne & Wear

Company

AM Recruitment

Employment type

Contract

Category

Marketing

Job summary

Purpose of role:

Lead on the sales strategy and subsequent marketing plan including autonomy of the website (which needs to be a compelling illustration of the programme, sponsorship opportunities, exhibition floor plans and calls to action) to secure sponsors and revenue to agreed timeframes and meet budget.

Manage and deliver the sales strategy and marketing plan with the support of the Event Director and Event Manager on each event to maximise, secure and deliver all revenue and partnership opportunities and raise the profile of locally, regionally and nationally.

Provide leadership, support and clear instructions to the event coordinator to ensure that sales leads and partnerships are captured, verified, reported and managed cohesively.

Prime responsibilities and duties (aligned to key interfaces):

Create and take ownership of the sales pool for event sponsorship and exhibitor sales and introduce tangible enrichment to fully maximise revenue opportunities.

Provide regular updates for board reports and leadership team on budget, sales leads and conversions, marketing pipeline tracking and sales success.

Take ownership of sales within CRM; utilisation of the market intelligence database, providing coaching and leadership to the event coordinator on researching, recording and reporting methods.

Manage the inventory tracker and sales pipeline.

Reconciliation with accounts department to support credit control

Core competencies

Branding and design awareness, ideally proficient in Microsoft packages, design tools and ability to update the website to reinforce credibility to either brief in design or create designs independently to suit the reader.

Dynamic and influential, confident speaker/ presenter who can describe the vision and/or plant the picture of the end result whether large or small revenue.

Articulate, good communication skills and inveterate networker.

Self-starter balance sense of urgency with due process.

Solid researching instinct to support pursued and fed intelligence.

Team player work closely with leadership and delivery teams to manage shared resources and support executive team.

Budgetary control and sales planning.

Sales manager comfortable with pursuing and securing responsibilities.

Marketing manager confident in setting out and executing the marketing plan aligned to the sales targets.

Contract negotiation and ability to manage multiple customer and stakeholder relationships.

Strategic thinker ability to see the bigger picture to contribute to the overall objectives.

Attention to detail.

Key interfaces

* Event Director

* Event Manager

* Event Coordinator

* Corporate Engagement Officer,

* Non-Executive Team (sounding board and advisors)

* Communications Dept.

* City events department

* Panellists, Speakers, Sponsors, Exhibitors, Media Partners, Attendees

* Associated trade bodies and NGOs, schools, higher and further education pathways, community groups

* Businesses, industries and residents within theme

Essential Candidate Requirements

Home working set-up

Commutable distance from City Hall, Sunderland (weekly visits)

Ability to travel around the city and plan external event attendance or meetings around the UK to aid role responsibilities.

Desirable Skills

Flexible and adaptable, calm and approachable under pressure.

Customer and people focused first.

Ability to think creatively to develop opportunities and / or solve problems.

Business acumen recognise facility is balanced with revenue/resource.

Strong decision-making skills with a focus on detail and accuracy.

A natural owner, organiser and multitasker

Commercial understanding of either home sales, retail villages or exhibitions, conferences, and associated sponsorship and revenue opportunities to drive sales and satisfy the different audiences.

Competitor awareness of each prospect and related market intelligence. Proven track record of devising, selling, and initiating sales over the telephone and face-to-face.

Ability to listen to the prospect and design the best solution to achieve their objectives within the scope of the event, its package scopes and its budget.

Research and analytical skills in understanding the competitive marketplace and developing strategies and tactics to sell the events effectively given competitive market conditions