Campaign Manager

 

Main characteristics

Location

Telford, Shropshire

Company

Darwin Group Ltd

Employment type

Permanent

Category

Construction / Skilled Trades

Job summary

Job Title: Campaign Manager

Location: Telford 3 days per week

The package: Competitive salary with 5% annual bonus

Hours: Monday- Friday 37.5 hours per week

The Role

Darwin Group are looking for a Campaign Manager to work within our specialist teams to help deliver outstanding healthcare facilities for the NHS.

The Campaign Manager will oversee the creation, management and execution of demand generation initiatives through integrated marketing campaigns, within the healthcare division. You will own the success of the marketing programs within your remit, report to the Marketing Director and work closely with the rest of the Darwin Group marketing team, sales team, wider internal and external stakeholders.

This job will require excellent proven digital marketing skills coupled with strong written and verbal communication skills, and the ability to work and thrive in a fast-paced, rapidly changing work environment.

This is a fantastic opportunity for high-calibre, adaptable and passionate people who want the opportunity to understand where their strengths lie before building an excellent career.

Why Darwin Group?

We're more than just a construction company. We're a healthcare company that designs and delivers outstanding facilities for the NHS. From concept to completion, our projects have a positive impact on the thousands of NHS staff, patients and visitors who use them every single day.

Our skilled team is determined, energetic and passionate about what we do, and how we do it, at every step of the way. We ask our staff for enthusiasm, commitment and the drive to deliver excellent results every time for our clients and colleagues.

In return, we offer excellent training and career progression opportunities. As a family-founded business, we also place enormous value on personal development, wellbeing and activities, from discounted gym membership and on-demand fitness and meditation classes to in-person sports and social events.

Overview of the role and what you will deliver

*

Devise and deliver integrated marketing campaigns to drive demand generation in the UK healthcare market (NHS and private) that meets the Marketing Contribution Model and KPIs associated with it.

*

Maintain a constant view on the healthcare construction market and competitive activity, particularly volumetric modular and modern methods of construction, to maintain a clear perspective of evolving dynamics to be shared internally (e.g. with Sales) and used to inform your marketing plans.

*

Use and track all channels, including social media, events, digital, PR and content, working particularly close to the Head of PR and Customer Experience Manager to ensure tone of voice and customer sentiment is applied.

*

Plan your campaigns thoroughly using an integrated campaign framework and build your programme within Asana to provide a well-formulated calendar of activities. Work with the wider marketing team to ensure a planned content and campaign calendar is kept visible, executed and measured.

*

Produce regular reports, including lead status and journey, for the senior marketing and sales team, plus wider business, to assess outcomes and effectiveness of campaigns.

*

Ensure that all appropriate media (e.g. website, LinkedIn) is always fully representative of Darwin Groups service, market positioning, brand, and value proposition, delivering an exceptional customer experience that truly differentiates us within the market.

*

Work with external agencies, as required, to deliver requirements critical to marketing success e.g. graphic design, digital media, web etc

*

Use marketing automation tools including developing workflows for nurturing and buyer journeys

*

Maintain a fully budgeted marketing plan with quarterly campaign cycles and continuous learning, using data and analytics, that enhance our market perception and value.

*

Act as custodian of the Darwin Group brand (visual and tone) to ensure that it used with accuracy and consistency both internally and externally

*

Undertake additional activities as requested by the Marketing Director, or other senior leadership, to ensure that Darwin Group are always working from solid marketing foundations.

Desired Experience:

*

3+ years experience of marketing in a complex, multi-stakeholder environment

*

A demonstrable understanding of the healthcare sector as it relates to construction

*

Broad understanding of the NHS as a customer and the wider political environment surrounding UK healthcare

*

Proficient in utilising various digital marketing tools to drive impactful campaigns (e.g. marketing automation, CRM, SEO, PPC and social media)

*

Experience in creating customer personas and developing associated value propositions and calls to action

*

Clear understanding of sales cycles and the role marketing plays in generating qualified leads

*

Comfortable working with autonomy

*

Proficient in the use of Microsoft Office (Word, Excel, PowerPoint, Projects)

*

Holds a relevant degree with additional marketing qualification preferred

The rewards

*

Competitive salary we are national living wage accredited company.

*

Career development where you will benefit from a wide range of support and funded training.

*

Enhanced family leave package- we support you extending your family.

*

Enhanced sick pay scheme.

*

Employee Assistance Programme to support your wellbeing.

*

Life assurance x 3 your salary

*

Early finish Friday- 15:45 finish

*

35 days annual leave inclusive of bank holidays

*

Employer pension contribution of 5%

*

Company bonus scheme of 5%

Darwin Group is an equal opportunity employer which means we will always strive to be 100% inclusive, whilst not tolerating discrimination of any kind. We are hiring talented, impact-driven individuals who want to be more than just another employee. Could you be one of them?