Marketing Manager

 

Main characteristics

Location

Portsmouth, Hampshire

Company

Real Recruitment Solutions

Salary

£35000 - £38000/annum

Employment type

Permanent

Category

Marketing

Job summary

Marketing Manager
Location: Portsmouth
Salary up to £38,000
Benefits:
* Private healthcare
* pension scheme with employer input of 5%,
* annual salary increases
* bonus scheme of 7.5% paid annually
* Life assurance of x2 of salary after two years
* incremental holiday increases with long service
* Excellent EAP.
We are working exclusively with this lovely Hotel in Portsmouth to recruit a Marketing Manager.
The Marketing Manager will report in to the Chief Executive Officer
The Marketing Manager will also have other key relationships: Food and Beverage Manager, Head Chef, Reception Manager
Main Objective of the role of the Marketing Manager:
To maximise opportunities for the hotel and charity via planned, costed, well executed and reviewed marketing exercises. Ownership and advancement of the companys hard copy and digital collateral, social media channels, review sites, website, database, and all other public domain materials.
Key performance indicators: Attractive and measurable marketing campaigns carried out in line with pre agreed marketing strategy, regular and attractive social media interactions measured and increased, local and national networking events attended, successfully host familiarisation trips with agents and other bookers with other managers, prepare and present regular updates to the board of administrative trustees and the senior management team, attend and actively participate in Head of Department and senior team meetings.
Preferred skills and experience: An optimistic, affable and professionally presentable person with a detailed knowledge of marketing activities gained within the hospitality sector if possible. An understanding of both B2B and B2C activity and the ability to tie in marketing campaigns to the strategic aims of the business. A flexible and adaptable nature which can move with the times addressing tactical needs while remaining focussed on the larger picture.
An understanding of how to link to other businesses, attractions and suppliers is an important part of the role which will enable the generation and sustenance of the companys local and national reputation and market presence.
Working with operational heads of department and the wider team on tactical campaigns and updates is key part of the role, so the Marketing Manager must be able to positively impact people at all professional levels.
Main responsibilities
Control and regularly update all social media channels with positive information and images
Regularly update marketing campaigns with any and all offers and special events
Manage the companys digital platforms
Manage and increase the companys digital data base, sending regular, quality newsletters and offers
Design and implement campaigns for short lead, high need periods
Assist in the designing and implementation of a review response strategy with a consistent message of customer focussed quality.
Regularly monitor and update all hard copy collateral across the site
To assist in the creation and maintenance of the companys reputation locally and nationally
Create and maintain close working relationships with other key stakeholders, including local business and attractions and suppliers
Create and present activity reports for senior managers and the board
Collate and review data from marketing campaigns and social media channels
Manage customer reviews on all feedback channels
Attend and actively participate the weekly HOD meetings when appropriate
Attend and actively participate in regular senior team meetings
Manage the marketing budget appropriately
Attend local networking events on behalf of the hotel and charity
Play an active part in the creation of budgets for the hotel and charity
Be an ambassador for the hotel and charity in the community
Be part of the key team to manage OTA channels and relationships along with Reception Manager
Assist in the monitoring and to comply with all legal and statutory requirements, must attend the H&S and fire training as directed by line manager
Ensure that you undertake your role within the H&S at work act 1974
Understand the importance of adhering to the companys policy with reference to hazard spotting and reporting accidents and incidents
To have a complete understanding of the hotel and company policy in the event of a fire
To support the hotel in achievement of quality standards and awards
The above is designed to help you in the understanding of your role and not intended to a definitive list of your duties, as flexibility in meeting company and guest needs is required by all employees