Brand Executive

 

Main characteristics

Location

West Stratton, Hampshire

Company

Micheldever Tyre Services Ltd

Employment type

Permanent

Category

Marketing

Job summary

Micheldever Tyre Services is looking for a commercially focused Brand Executive for our premium brands who has a passion for passion for brands and marketing who can create successful marketing plans across multiple channels (online/Social/PR/point of sale). This key role, responsible for working alongside Brand Managers to develop marketing activity to support the sale of House Brand tyres: Falken and Premium, through our Retail (Protyre) and Wholesale channels, on and off-line.
The Falken, House & Premium Brand Executive will be responsible for working with the Falken, House Brand and Premium Brand Managers on the initiatives that form the respective Marketing Plans to deliver sales from each tyre brand each year. Work closely with manufacturers to communicate with target audiences to influence perception, drive action and create advocacy, both in the B2C as well as the B2B sector.
Helping influence centres and dealerships, promoting brands to customers: national campaigns, trade events and promotional activity, on and off-line, direct and in centre. Whilst the Channel team will coordinate the activity, the Falken, House & Premium Brand Executive will be involved with the events.
Deputising/representing the Falken, House Brand and Premium Brand Managers, the successful candidate will:
* Develop the individual marketing activities that make up each Plan.
* Work closely with the Falken, House Brand and Premium Brand Managers to instigate specific marketing activities, in association with Channel and Performance Marketing specialists responsible for our websites, Social Media, Point of Sale, merchandising, market insight, PR development and Internal Comms
* Work closely with the Marketing teams in respect of Tyre Manufacturers to ensure alignment in terms of strategy, brand and use of shared marketing funds.
* Provide regular updates for the wider business on the progress against the Plan, pre-agreed KPIs, budget summaries and input to reporting packs
About you
You will come from a marketing background from either the retail or wholesale sector within a fast-paced environment. This role will involve managing multiple activities with different delivery points. Being able to control all of these is essential for the role as is experience of product/brand marketing.
An understanding of the automotive industry and/or Tyre market from a consumer/trade perspective. A degree in Marketing and/or CIM qualification or equivalent would be beneficial
Why join Micheldever?
The Micheldever Group began over 50 years ago as a small part-time venture, offering car servicing and tyres to its local neighbourhood. From these humble beginnings we have grown to become one of the UKs largest wholesaler, distributor, and retailer of tyres, selling close to seven million tyres nationwide annually nearly a quarter of the total UK market. We do this as both a B2B wholesaler and D2C retailer through our new Protyre co uk website and 184 wholly owned centres branded as Protyre Autocare, whilst also providing MOTs and mechanical services.
Our business now has over 2,500 Employees. Headquartered in Micheldever Station, near Winchester, our teams are based right across the UK from Southam (near Coventry) to Chepstow, Halifax, Airdrie, Bury St Edmunds, Walsall, Haydock, Ashford, Nottingham, Exeter, Washington, and Greenford (West London) and this role within our Marketing Team supports a hybrid working approach with c.2-3 days a week within one of our offices (either in Southam or Micheldever), with regular visits to Protyre Autocare and independent/franchised dealers across the UK, plus at least quarterly get-togethers with Marketing colleagues in another UK location.
This is a pivotal period for the business, with the recent hiring of a Board-level Group Marketing Director, demonstrating that marketing has become a more inuential and strategic function within the business with a more data-driven, insight-led, omni-channel approach to marketing activity and a desire to attract new customers into the sales funnel whilst developing and maintaining the best possible customer experience across all channels. This has led to a restructuring of the Marketing Team with the creation of this role bringing together two separate B2B/D2C marketing teams into one and instigating a more matrix structure with clear focus and accountabilities for all. Critically it is accepted that the Marketing team are intrinsic to the execution of our strategy
What we offer:
We are committed to recruiting, retaining and developing individuals who demonstrate the ambition and drive to develop within our business. Benefits include a competitive market salary, hybrid working, a career development pathway, and the opportunity to work within a fast-moving, growing business alongside high calibre marketers who will help you develop your existing skills. We also offer employee discounts on servicing, MOT and tyres. Finders fee, Life Insurance, Pension, a great variety of Retail vouchers, Staff Rates, Eye Care Vouchers, Buy/Sell Holiday option, Flu Jab, Employee Assistant Program, Long Service Recognition, Enhance Maternity and Paternity payments, Cycle to Work, Charity Match