Digital Marketing Executive

 

Main characteristics

Location

Swindon, Wiltshire

Company

Banner Lane Limited

Employment type

Permanent

Category

Marketing

Job summary

We have recently been retained to hire a Digital Marketing Executive for our client who is a high-tech electronics company working across the Defence, Telecommunications and Power Component distribution markets.

Established in 1994, our client has gained a stellar reputation in their field for delivering products that are not only of the highest quality but also exceptionally reliable and durable. This company has become a beacon of innovation in RF over Fibre technology, setting the industry standard with its impressive range and capabilities. Their commitment to accuracy and dependability in their products is a point of pride and a key differentiator in the market.

Their product range is notably diverse, finding applications in various sectors including satellite telecommunications, military and cellular networks, as well as TV broadcasting.

At the heart of the company's philosophy is a relentless pursuit of innovation. They are continually pushing the envelope in their area of expertise, leading to the development of unique tools that enhance customer experience. This dedication to innovation is not just about keeping pace with industry trends but about exceeding customer expectations and leading the way in technological advancements.

From a defence perspective our client specialises in various Intelligence and Communications technologies aswell as Electronic Warfare and Counter Improvised Explosive Devices (C-IEDs). They also work at the cutting edge of telecommunications and supply components into the renewable energy and electric vehicle markets.

Recognized as a Gold Investor in People, this successful and financially stable SME is backed by a larger corporate structure, reflecting its commitment to employee growth and industry excellence.

Position: Digital Marketing Executive

Job Role:

Our client is looking for a highly skilled Digital Marketing Executive who is ready for their next challenge and is looking for a opportuinity manage and lead our client's digital marketing strategy and execution. Our client is a growing, profitable and unique business that will give you exposure to different product lines targeting niche B2B and B2G technology markets.

You will be responsible for developing, implementing, and managing digital marketing campaigns that promote the company's products, services, and brand. This role requires a combination of technical, analytical, and creative skills to develop and execute effective marketing campaigns. You will also have the opportunity for travel to shows and exhibitions to help represent the company.

The Digital Marketing Executive is crucial part of our clients success and you will be supported to develop your digital skills and wider marketing knowledge within an Investors in People Gold accredited business.

Responsibilities:

* Plan and execute comprehensive digital marketing strategies to enhance brand awareness and lead generation.

* Develop and manage digital campaigns across various platforms, including social media, email, SEO/SEM, and display advertising.

* Measure and analyse the performance of digital marketing efforts using web analytics tools (e.g., Google Analytics) to drive improvements and optimize ROI.

* Stay updated on industry trends and best practices in digital marketing to suggest and implement innovative ideas.

* Collaborate with sales and product teams to create engaging content for websites, social media, and other digital platforms.

* Manage and optimise the company's website content, ensuring it is SEO-friendly and user-centric.

* Monitor and manage online brand reputation and presence across digital channels.

* Production and editing of videos and product photography.

* Support exhibitions team where required.

* Creating and distributing promotional material, from brochures to signs.

Skills/Experience:

* Proven work experience as a Digital Marketing Executive or similar role.

* In-depth knowledge of various digital marketing channels and best practices.

* Proficiency in digital marketing tools (e.g., Google Ads, SEO tools, social media management tools).

* Strong analytical skills and experience in interpreting data to drive insights and action.

* Excellent written and verbal communication skills.

* Creative thinking with the ability to develop engaging marketing content.

* Ability to work independently and collaboratively in a fast-paced environment.

* Excellent attention to detail and accuracy

COMPENSATION AND DETAILS

* Working hours: Flexible start/finish Monday to Friday Office hours

* Holidays: 25 Days plus bank holidays with flexible buy/sell options

* Salary: Competitive (5+ years experience)

* Bonus: 8% annual

* Pension: 6.5% company contribution

* Access to Corporate Share Scheme

* Cycle to Work

* WFH: 1 day a week