Main characteristics
- Location
- West Midlands (County)
- Company
- VPss
- Salary
- £35000 - £40000/annum
- Employment type
- Permanent
- Category
- Marketing
Job summary
Digital Marketing Manager Technical B2B businessThe Digital Marketing Manager will help the organisation take the next steps in Digital Marketing techniques, driving increased customer acquisition, improved customer communication and ultimately expanding the customer base. My client has been distributing vehicle safety products and offering nationwide installation support for over 10 years and is now looking to take the business to the next level which makes it an exciting time to be joining.
Digital Marketing Manager package:
* £40,000
The responsibilities and duties of the Digital Marketing Manager will include but not be limited to:
* To play a key role in the implementation of the UK marketing plan
* Achieve UK objectives by managing and coordinating activity for our online channels, including the website, content, SEO and Social
* Assist in UK market launches for lead-generation and product launches
* Lead the UK regional content and SEO production process, working closely with external agencies and central digital marketing group
* A Comprehensive understanding of the Automotive Aftermarket industry would be a high advantage!
* Develop and Implement Digital Marketing Strategies, inc social media, email Marketing, Display ads, SEO, SEM and PPC
* Building and maintaining the Brands Presence across all channels
* Creating, Executing, and monitoring marketing budgets
* Measuring key performance, Bounce Rate, Conversation rates engaging audience and increase/analysing website traffic
* Build strategies to help promote content to drive traffic to company website and improve non brand website traffic
* Provide creative ideas, innovate and present new marketing strategies and platforms
* Monitor and measure content success, report out to UK and Digital teams.
* Manage website updates and liaise with other marketing leads
The Digital Marketing Manager position will provide you with the perfect platform for career development and the opportunity to make a difference in how digital marketing is conducted by this business.